Logo The word mark ‘ASIA’ , the upper of logo, that symbolizes a member of the Asia Group, expresses the message of ‘a global company that aims for a first-class company’ by embodying a dynamic ellipse centered on the A symbolizing the best. Here the dynamic elliptical motif represents constant innovation and infinite growth will. The bottom part, which consists of the word mark ‘HALLA CEMENT’ is a stable expression of company that creates the foundation of the construction industry with a solid straight line.
Through the A-shapes without horizontal strokes, they are shown future-oriented thinking that leads sustainable development and leads with technology and quality. The combination of light green and green colors at the top and bottom symbolically expresses the image of a company thinking about people and environment, preparing for the future.
LogotypeThe logotype which are designed considering the balance with the logo should maintain the shape.
SignatureThe signature is a combination of the logo and the logotype according to a certain rule, and the proportion, size and spacing of each element cannot be transformed by any intention.
Color PaletteBasic colors are prioritized on logo, and in special cases such as making souvenirs, silver foil or gold foil can be used.
Colors should be used within limited range to avoid misuse or mixed use.
FULL COLOR
BLACK & WHITE
SPECIAL COLOR
SPECIAL COLOR
MAIN COLOR
BLACK & WHITE
SPECIAL COLOR
SPECIAL COLOR
FULL COLOR
BLACK & WHITE
SPECIAL COLOR
SPECIAL COLOR